colorly

COLORLY 2020


COLORLY 2020 Professional permanent hair color

COLORLY 2020 incorporates the most advanced “next generation” pure pigments supported by natural Melanin (nature’s natural pigment) on-target accuracy and tonal balance and maximum color longevity. This means deeper penetration, consistent color undertones, incomparable tonal balance and intensity throughout the entire hair shaft and color that does not fade to unsightly “off-tones”. WATCH COLORLY 2020 SERIES VIDEOS


INTENSE REDS IN COLORLY

The Colorly 2020 line is now enriched with 5 vibrant and intense shades of red, from copper to purple. ULTRA RED also includes a red booster for more intense, fiery and vibrant colors that lead to a completely customized service. Your red formulations will be unique and special.

COLORLY OPTIMUS


GET TO KNOW COLORLY OPTIMUS


COLORLY OPTIMUS Professional permanent hair color

COLORLY OPTIMUS | It's all about the finish. COLORLY OPTIMUS provides bold and elegant results with a lighter, brighter and warmer finish.

COLORLY offers 96 shades in 20 color series

COLORLY OPTIMUS is technologically superior professional color designed with dedication to hairdressers who are looking for a color that is:

  • EASY TO APPLY
  • FAST APPLICATION
  • LONG LASTING AND PERFECT EVEN COVERAGE
  • PLEASANT FRAGRANCE
  • PREDICTABLE RESULTS


COLORLY OPTIMUS is designed for the CLIENT who is looking for:

  • PERFECT COVERAGE FROM ROOT TO ENDS ON ALL HAIR TYPES
  • NATURAL LOOKING & VIVID COLOR
  • LONG-LASTING RESULTS

Technological Advantages

Mediterranean Blend is a new technology created by a mix of organic Italian fruit and plant extracts (Grape, Apple, Lemon and Wheat Bran) for skin renewal, greater hair beauty and more color longevity.

  • Prepares the hair to accept hair color with great efficacy, allowing COLORLY OPTIMUS to contain an even LOWER percentage of ammonia
  • Seals the cuticle after the color reaches its target level, for even greater color longevity. Keeps mineral deposits from entering the hair shaft between services!
  • More brilliant shiny final result from root to ends
  • Perfect color accuracy and balance
  • Application after Application....

Mediterranean Blend technology ALSO works to remove excess buildup and minerals from the hair when the hair color is applied! Bye, bye, mineral deposits. No pre-clarifying treatment needed (in most cases)!

 

E-PLEX Bond Repair is a proven technology designed to restructure and protect the bonds broken or damaged during the service. E-PLEX Bond Repair also contains 7 precious vegetable oils and butters that strengthen, add shine and protect the hair during the service and after. No additional timing or change in developer required!

E-PLEX Ingredients:

  • COCOA butter for nutrients, anti-frizz and moisture
  • MANGO butter for anti-oxidants
  • OLIVE oil to revive and reinforce the hair
  • COTTONSEED oil for nutrients and moisture
  • ALMOND oil anti-inflammatory and anti-aging properties
  • AVOCADO oil for moisture
  • SOYBEAN oil to nourish and protect

E-PLEX Bond Repair advantages

  • Rebalance porosity in the hair from root to ends
  • Improves strength, maintains volume & eliminates frizz
  • Improves brightness and elasticity of hair
  • Nourishes the hair to strengthen and improve overall hair health
  • Free radical protection for a more vibrant and longer lasting hair color

 

Documentation


 

Getting Started | Technical Reference Guide