The Future of Beauty in the World

Excellence in Hair color

ITELY HAIRFASHION is an Italian manufacturer of dynamic, dependable, and innovative hair color products. Our strength lies in color while offering a wide range of methods & solutions that protect the hair & scalp that enhance the natural brilliance of healthy hair.

ITELY HAIRFASHION provides authentic Italian ingredients, style, and a legacy of unparalleled tradition in every aspect of our family of premium brands. Our standards for performance and perfection are expressed through artistry on a global scale creating an elegant & sustainable Future of Beauty in the World.


We see beauty everyday: from our peers, in the sky and all around us. Discover new inspiration in the world of artistic hair color. We dedicate this book to you... The Professional Colorist: for the advancement of the art & profession of hair color.